In a time of a global pandemic and climate crisis, tourism world-wide is facing unprecedented uncertainty. To survive tourism businesses must abandon the status quo, reset and reimagine how they operate with the ultimate goal of not just adapting, but adding value to this new world. But how do we do this? In an interview ... read more.
In May of this year, Tourism New Zealand launched the ‘Do Something New, New Zealand’ campaign. Its aim, to encourage Kiwis to challenge their preconceived notions about what a holiday in New Zealand could look like, to abandon the mundane and explore their country like never before. This inspiring sentiment led us at Criffel Station ... read more.