Criffel Station is managed with an emphasis on providing a balanced ecosystem for people, land and animals. Owned and operated by the Bell family, it is the base for integrated tourism and agribusinesses with the goal of working within the boundaries of the pristine environment to add value to products and the associated value chain.
The Bell family have owned Criffel since the 1960s. The property was a sheep station from the 1850s and was home to an intriguing part of Otago mining history in the later part of the nineteenth century. Criffel Station was converted into one of New Zealand’s largest deer and breeding stud farms in 1993:
Criffel Station also has a wonderful location and stunning aspects:
These days the farm runs predominantly Eastern European red deer comprised of a commercial herd, elite herd, finishing stock and stags for velveting and mating.
The property runs as four farming operations – hill breeding, venison finishing, velveting and a stud operation. The stud operation utilises breeding values with a primary focus on venison growth to 12 months. DNA technology is used to produce top quality breeding hinds and stags. The genetics are passed directly to the commercial operation and other commercial buyers.
Criffel Station has a philosophy of One Health – a healthy environment, healthy animals and healthy people. This encompasses future generation sustainability allowing ongoing enhancement and enjoyment of the land.
Both Jerry and Mandy are involved in various entities in the deer industry. Jerry has business interests in China and Mandy oversees the farm operation. She is a veterinarian and has been involved in a number of deer industry production projects – Johne’s Research Group as one of the key projects – and currently as Chairman of the Passion2Profit (P2P) Advisory Group.
James Dale manages the day to day operations on the property with Don Patterson..
For more information visit www.agresourced.co.nz and Deer Industry New Zealand www.deernz.org.